Résumé :
Le gouvernement ivoirien débute sa lutte contre l’usage des sachets plastiques en 2013 avec la promulgation d’un décret interdisant leur utilisation. Des actions multisectorielles contre l’usage des sachets plastiques comprenant la sensibilisation des populations, des industriels et des commerçants ont été entreprises. Pourtant, les populations poursuivent l’usage des sachets plastiques.
L’entretien semi-directif et le focus group ont servi à collecter les données. Ainsi, des défaillances aux niveaux des milieux de vie favorables (loi/législation, politique, services), des relations sociales (familles et pairs) et de l’individu (informations et motivation) ont été identifiées.
Mots-Clés : analyse communicationnelle, lutte, sachets plastiques, Abidjan, Côte d’Ivoire.
Abstract:
The Ivorian government began its fight against the use of plastic bags in 2013 with the enactment of a decree prohibiting their use. Multi-sectoral action against the use of plastic bags, including awareness-raising among the population, industry and traders was undertaken. However, people continue to use plastic bags. This situation raises questions : What types of factors limit the abandonment of plastic bags by the Ivorian populations ? This research aims to identify the types of factors that limit the abandon- ment of the use of plastic bags by Ivorian populations. It thus mobilises the integrated model of people's involvement in changing behavior from Mckee & al. (2000). Semi- directional maintenance and focus group were used to collect data. Thus, failures in favourable living environments (law/legislation, policy, services), social relationships (families and peers) and the individual (informations and motivation) were identified.
Keywords : Communication analysis; fight; plastic bags; Abidjan; Côte d'Ivoire.